Article published January 01, 2006
Wrists made a statement
Lance Armstrong's Livestrong bracelet started a trend.
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KNIGHT NEWS SERVICE
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First it was tying a yellow ribbon around trees to honor the troops, then What Would Jesus Do? (WWJD) became fashionable on everything from license plates to T-shirts. And don't forget wearing red to show support for people with AIDS and pink for breast cancer lapel ribbons.
This year, thanks to Lance Armstrong and Nike rubber silicone "awareness bracelets" surrounded our wrists in abundance as wearing one's virtue with colored wristlets became the trend du jour.
The nearly exhausted fad originally started when the Lance Armstrong Foundation and Nike joined together to sell $1 yellow "Livestrong" rubber bracelets in honor of the cyclist - who is a cancer survivor - during his seventh consecutive win in the Tour de France.
With the success of "Livestrong," other foundations, organizations and companies jumped on the "awareness" bandwagon and selected mini-statements and bracelet colors of their own to represent everything from spina bifida to reminding customers to pay their cell phone bills, to the popular white One (One World, One Cause) bracelet for the Tsunami Relief effort.
-- Rhonda Sewell
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