DETROIT — Detroit’s iconic Stroh’s beer will once again be made in the Motor City.
Consumers will be able to find the Bohemian-style Pilsner, which is 5.5 percent alcohol by volume, in Michigan restaurants, bars and retail stores starting Aug. 22, according to a news release. It’s being brewed at Brew Detroit in the city’s Corktown neighborhood.
“By reintroducing Stroh’s … and brewing in the city, we are tapping into the history and heritage of Stroh’s and the innovation and hard work of the people of Detroit,” Dan McHugh, chief marketing officer of Pabst Brewing Company, which now owns Stroh’s, said in the release.
Stroh’s Lager and Light brands have long been available for sale in Michigan but are made in Trenton, Ohio.
Stroh’s was founded in Detroit in 1850 and was a family-owned business until 1999, when it was sold to Pabst. The downtown Detroit brewery operated until the mid-1980s, when production was moved elsewhere as the company sought to expand.
In the release, Greg Deuhs, Pabst’s brewmaster, described the Pilsner as crisp and balanced “with a floral aroma, subtle hops spice, and a rich, bready maltiness made from Saaz and Magnum hops and Vienna malt.”
Special launch events are to be held at Aug. 26 across the state. More information will be available at www.strohbeer.com
Brew Detroit also brews Kid Rock’s Badass American Lager and multiple beers for Atwater Brewery.
First Published July 26, 2016, 6:56 p.m.