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For 1st time, CoverGirl ads feature woman wearing a hijab

ASSOCIATED PRESS

For 1st time, CoverGirl ads feature woman wearing a hijab

CoverGirl is featuring a woman wearing a hijab in its advertising for the first time in the makeup line’s history.

Beauty blogger Nura Afia is featured wearing the traditional Muslim head covering in an ad campaign for a new line of mascara that also includes singer Katy Perry and actress Sofia Vergara.

Afia says in a statement released by CoverGirl that she never thought she would see Muslim women represented on this scale after “growing up and being insecure about wearing the hijab.”

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CoverGirl says the television and digital ad campaign is the only one in which it currently plans to feature Afia.

Afia has more than 215,000 subscribers to a YouTube channel on which she gives beauty and makeup tips.

First Published November 7, 2016, 6:10 p.m.

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