A new poll that shows President Trump trailing former Vice President Joe Biden in Ohio also reveals that Mr. Biden’s “strong” supporters here outnumber Mr. Trump’s, a snapshot of the state less than 100 days from an election that will determine whether Ohio continues its unmatched swing-state streak.
The poll also revealed the issues motivating each candidates’ backers: Mr. Biden’s identified coronavirus as their top concern, while Mr. Trump’s said it was the economy in a year defined by a global pandemic, economic uncertainty, and a reckoning over racial justice.
Conducted online between June 24 and July 15, the survey of 1,037 registered voters showed Mr. Biden leading Mr. Trump 46 to 42 percent, with a margin of error of plus or minus 3 percentage points.
The poll was commissioned for Your Voice Ohio’s Election 2020 project, which explores the complexity of the state’s nearly 12 million residents through community engagement, data analysis, and collaborative reporting. It was done jointly by the Center for Marketing and Opinion Research in Akron and the Ray C. Bliss Institute of Applied Politics at the University of Akron.
John Green, director emeritus of the Bliss Institute, said the results reinforce that Ohio is still attainable for Democrats, and shouldn’t be written off just because Mr. Trump won it by 8 percentage points over Democrat Hillary Clinton in 2016.
Ohio has the longest winning streak in the nation, picking the victor in every presidential election since 1964.
“No Republican has ever been elected or reelected in American history without carrying Ohio, so there’s a particular burden on Trump and his allies and supporters to compete effectively in Ohio,” Mr. Green said. “These numbers forecast a very competitive race in the state.”
Your Voice Ohio’s poll is consistent with recent surveys from other organizations that show a close race here as both campaigns enter the final stretch with a playbook rewritten by the coronavirus. But researchers caution against reading too much into Mr. Biden’s early lead.
“With this much happening in our society, the numbers go back and forth, especially with Ohio,” Michelle Henry, president of the Center for Marketing and Opinion Research, said. “In some states it’s going to be clear. In Ohio, it’s just not going to be.
“Even though 2016 went widely for Trump, there was quite some time when it went back and forth until it became very red,” she said.
The researchers said the survey offers two main views: a snapshot of candidate preferences subject to change over the next three months, and insight into what issues are at the top of voters’ minds, a metric that’s more likely to remain consistent until November.
Voters who backed Mr. Trump ranked the economy as their top issue, followed by coronavirus and health care. For Mr. Biden, it was coronavirus, the economy, and health care for all respondents besides the strongest supporters, who ranked health care second.
The 6 percent of undecided voters surveyed aligned with Mr. Trump’s backers on their top issues. Another 6 percent who said they are likely to vote for a candidate besides Mr. Trump and Mr. Biden cited the economy, coronavirus, racism, and social services.
Mr. Biden’s strongest backers also cited racism, criminal justice, and the environment as priorities, while Mr. Trump’s chose education, foreign affairs, infrastructure, and immigration.
The poll also revealed an enthusiasm gap between Mr. Biden’s and Mr. Trump’s supporters. Nearly 31 percent said they strongly supported Mr. Biden, versus 26 percent for Mr. Trump. The percentage of moderate and weak support for both candidates was roughly the same.
Mr. Green attributed the result to greater support in general for Mr. Biden, saying it bodes well for the former vice president in the long run.
“People with strong preferences are much less likely to change their preference ... so the strength of preference really matters,” Mr. Green said.
This particular survey didn’t offer respondents the opportunity to explain their preferences, he said, or the ability to cite anti-Trump sentiment as a reason for backing Mr. Biden.
“Some of the other polls in Ohio and elsewhere have shown that a lot of people say their primary reason that they’re backing Biden is because they don’t like Trump. And some people take that to be evidence of a lack of enthusiasm,” he said. “For some people, maybe it is. But you can be really unhappy with Trump and still have a strong preference for Biden.”
Your Voice Ohio’s poll also broke the results down by region.
Mr. Biden leads in northeast Ohio (51 to 35 percent), the state’s most Democratic region, and by smaller margins in central (48 to 39 percent) and southwest Ohio (46 to 42 percent).
Mr. Trump is ahead in the northwest (53 to 35 percent), where Toledo is firmly blue but the surrounding rural counties are heavily red, and the southeast (53 to 33 percent).
Another finding that researchers noted is Biden supporters reported following the 2020 campaign more closely than Trump supporters.
Kyle Bozentko, executive director of the Jefferson Center, a nonprofit that promotes civic engagement and sponsors Your Voice Ohio, said based on several voter engagement sessions conducted across the state, people appear more concerned about issues than the 2020 horse race.
“While the presidential campaign guides everything in what we see and consume, there is so much else happening that the urgency and level of importance of the presidential election itself kind of falls out of the picture,” he said.
Correction: An earlier version of this story incorrectly stated the results were outside the margin of error of plus or minus 3 percentage points.
First Published August 3, 2020, 10:00 a.m.
